The public today wants to understand the why behind the what. They are more likely to trust what you recommend if the suggestion comes with an explanation. Why the program has a high rating? What do the critics say? How likely are I to enjoy this show? How did others like me value it?
37% of those surveyed by PwC say they do not want to waste their time starting a new program that they do not like, and that personalized recommendations are too risky. Helping consumers make the decision for themselves should be the goal of companies like Netflix, and also like BBVA.
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